EZorder F&B 2.0
Junior Product Owner
December 2025 – Present
Role
Junior Product Owner / UI-UX Designer
Status
Redesign / Prototype Phase
Core Tech
Figma, Adobe XD, User Flow Mapping
Key Focus
User Experience (UX) Optimization & Modern Design Trends
Deliverables
High-fidelity wireframes, Brand Identity Guidelines, and Interactive Prototypes.
Project Overview
This project focused on the end-to-end strategic redesign of a food ordering ecosystem, aiming to bridge the gap between complex backend functionality and a seamless, trend-responsive user interface. As the Junior Product Owner, I collaborated closely with the Creative Product team to architect a new product identity and comprehensive user flows. My primary objective was to modernize the user journey, ensuring the platform met contemporary market benchmarks for speed, accessibility, and visual appeal.
The Impact
By directly involving myself in the UI/UX design phase, I translated high-level business requirements into functional digital assets. I facilitated cross-team communication to ensure that every design iteration remained technically feasible while pushing the boundaries of the current product's user experience. This resulted in a high-fidelity prototype that aligns with modern F&B industry standards and positions the product for scalable future growth.
Full Presentation
View a full presentation of this project which include EZorder F&B 2.0 identity, Customer Journey, and Live Demo.
